Some people like to solve algebraic equations. Some people like to solve crossword puzzles. Both of which have only one solution. I like to solve creative and design problems, for which there can be many solutions. However, there is always one solution that is much better than the others. That’s the one I seek.
Too many people speak without saying anything. Design things that will never be noticed. That is why I always approach a project by posing the question “Who cares?” A deliberately provocative question. Once it is answered, we can search for the solution. One that will captivate, communicate and perhaps even entertain. There are no boring projects. Only boring executions.
During my career working on projects for world-class brands, I have worked with and for some of the best in the business. From these experiences I have learned much—including the joy of the process, the ability to work with a team and at the end of the day having the confidence to say “Yes. This is the best solution.” I look forward to doing the same with you . . .