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Tracy Monahan

creative marketing & brand development

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Goal: Connect Aerin Lauder with Local Influencers & Drive Sales

A series of private luncheons with a curated guest list—a who's who in each city—allowed Aerin to personally engage and develop relationships with a network of female influencers.

Every detail was carefully planned with Aerin and her team.

Following the luncheon, Aerin personally engaged with the guests at the beauty counter. Sales at the Neiman Marcus counter in 6x daily average sales in just one hour.

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Goal: Connect Aerin Lauder with Local Influencers & Drive Sales

A series of private luncheons with a curated guest list—a who's who in each city—allowed Aerin to personally engage and develop relationships with a network of female influencers.

Every detail was carefully planned with Aerin and her team.

Following the luncheon, Aerin personally engaged with the guests at the beauty counter. Sales at the Neiman Marcus counter in 6x daily average sales in just one hour.

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